Pet insurance is being offered as a top job perk to keep the very best employees from jumping ship according to research from the USA this week.
Hundreds of companies including Google and Blockbuster offer pet insurance as a supplementary benefit to attract and retain employees.
An “overwhelming wave” of interest has seen the size of the pet insurance industry more than double since 2002. More than 1 million pet owners across the USA are spending about £300 a year to insure their pets.
It’s a smart positioning strategy for companies that want to compete for top employees.
“Good companies listen to their people and adapt to them,” said Simply Pet Insurance’s in house indusrty expert.
Many companies are afraid their best employees will leave when the economy recovers, but offering competitive benefit packages is one way to retain them, he said.
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